Case Study – SyracusePhotographers.com
Mar 8th
A few months ago, I noticed SyracusePhotographers was on sale at TNAM.com for $250. My company purchased the domain and launched a directory of Syracuse Photographers. The site has averaged at least one lead for the past couple of months.
Survival of the Fittest in Tough Economic Times
Mar 4th
One constant, in both good and bad economic times, is that small businesses come and go with some regularity. If one of your competitors is going out of business, I would try to buy their domain name. Chances are good that your competitor has spent significant resources trying to bring traffic to their site. If you own the domain, you can take advantage of their hard word.
Thinking Differently About Local SEO
Feb 20th
In the market today, it seems more and more businesses are struggling to find new business. To address the concern, many of these businesses are spending their advertising dollars to branch their marketing campaigns out to a larger area hoping to find new business.
This concept could be visualized as a fisherman on a large lake [...]
People Are Searching For Your Business Online Are They Finding You?
Feb 9th
Today while reviewing search statistics for one of our customers I found something that we always seem to find although people really do not realize how much this is happening until they actually see it for themselves.
The thing we found was that there are well over one hundred people a month searching for variations of [...]
Hyper Local SEO is about Converting Customers
Feb 6th
One of the first things that I typically need to discuss with customers as they start to look at marketing their small business on is the difference between the “old school” way of valuing advertising compared to the “new school” or online way of valuing.
In the past it has always been about eyeballs, there was [...]
Hyperlocal Everywhere
Feb 4th
Although this blog is focused on local search in general and not just pure hyperlocal SEO without a doubt hyperlocal is a hot topic and trend that is only going to gain more attention over the next few years.
Why?
Because people are understanding that with the penetration of GPS capabilities in mobile devices and people using [...]
Local SEO for Increasing Subdivision Real Estate Sales
Feb 4th
One of the great things about the internet and the way people use it is that it allows for super targeted marketing.
In the past advertising solutions have been about one thing, eyeballs. That is how people determined what they charged for their advertising product. The more eyeballs the better, right?
Well, local search engine optimization has [...]
Does Your Small Business Have A Facebook Or Twitter Account?
Feb 1st
Although not directly search engine related it is becoming more important everyday for small businesses to have a social networking presence to promote their business online. They are free and very simple to use and the value can be very high if implemented properly.
The most popular are by far Facebook and Twitter, to give an [...]
Fast Local SEO Tip – Extend Your Domain Renewals Three Years
Jan 28th
If you are a small business owner, I would recommend that your domain name is registered til at least 2013 (or beyond). This is an easy way to send a signal to Google that your company is real, provides value, and is not going away anytime in the near future.
Don’t Forget to Geo Tag Your YouTube Videos
Jan 27th
YouTube is an important Local Search platform. Hyperlocal SEO of You Tube videos require proper geo tagging with metro, county, city/town, and community data. Use a geo name in your video’s title to help support your tag list. Also seed your video description with a few geo names you were not able to target in your video title.
