Bruce Marler
Bruce Marler is a long time technology industry veteran who has held engineering and sales positions at companies including AT&T, Lucent, Dynavar, and GENBAND before co-founding Localtek, LLC. Localtek provides online advertising and online marketing services to small businesses throughout rural America. Bruce also writes frequently on his blog BruceMarler.com where he focuses on domain investment and online business development.
Homepage: http://brucemarler.com
Posts by Bruce Marler
People Are Searching For Your Business Online Are They Finding You?
Feb 9th
Today while reviewing search statistics for one of our customers I found something that we always seem to find although people really do not realize how much this is happening until they actually see it for themselves.
The thing we found was that there are well over one hundred people a month searching for variations of [...]
Hyper Local SEO is about Converting Customers
Feb 6th
One of the first things that I typically need to discuss with customers as they start to look at marketing their small business on is the difference between the “old school” way of valuing advertising compared to the “new school” or online way of valuing.
In the past it has always been about eyeballs, there was [...]
Hyperlocal Everywhere
Feb 4th
Although this blog is focused on local search in general and not just pure hyperlocal SEO without a doubt hyperlocal is a hot topic and trend that is only going to gain more attention over the next few years.
Why?
Because people are understanding that with the penetration of GPS capabilities in mobile devices and people using [...]
Local SEO for Increasing Subdivision Real Estate Sales
Feb 4th
One of the great things about the internet and the way people use it is that it allows for super targeted marketing.
In the past advertising solutions have been about one thing, eyeballs. That is how people determined what they charged for their advertising product. The more eyeballs the better, right?
Well, local search engine optimization has [...]
Does Your Small Business Have A Facebook Or Twitter Account?
Feb 1st
Although not directly search engine related it is becoming more important everyday for small businesses to have a social networking presence to promote their business online. They are free and very simple to use and the value can be very high if implemented properly.
The most popular are by far Facebook and Twitter, to give an [...]
Local Search vs. White Pages
Jan 23rd
You would have to be hiding under a rock not to hear the daily talk of the print Yellow Pages dying but you do not hear as much about the White Pages, typically because they are free and not as business focused so when there is not as much money changing hands people do not [...]
Twitter Gets Local Trends
Jan 23rd
Today Twitter released location based trends to a small subset of users. This brings a few thoughts to mind but primarily I see features such as this driving people focused on search to start thinking about more facets than I think many even dreamed about 6 months ago.
Many of us could see things like coming [...]
Local Search plus Landing Page plus Call to Action For Success
Jan 21st
Recently we had a medium size accounting firm come on as a customer for both community level advertising and local search optimization services. Before we even got started the customer had indicated that their current website, although full of information and getting traffic, was not very effective at turning those visits into paying clients.
To a [...]
Local Search Tip For A Business With Multiple Locations
Jan 21st
Although hyperlocal is all about neighborhood level news and community focus when it comes to small businesses in those areas it is more likely you are wanting to target more than just the neighborhood you may be located in.
In fact it is likely that if you live in an area with many small towns located [...]
Rural Local Search To Be Driven By Rural Broadband Stimulus
Jan 20th
With the government releasing funds to drive broadband deeper into rural areas hyperlocal and community level search will be even more important for businesses in areas that are typically over looked.
As someone who focuses strictly in those areas I understand that many of those areas still can be in the land of slow dial-up connections [...]
