George Pickering
George Pickering is the Co-Founder and CEO of LocalExperts.com, a Lead Generation company that connects consumers with local professionals. LocalExperts.com operates a network of professional directories including BanquetFacilities.com, PortraitPhotographers.com, Videographer.net, TermiteInspections.com, DallasWeddings.com, MiamiDJs.com, and BaltimorePhotographers.com. Prior to Local Experts, Pickering was a Technology Director at Quicken Insurance, then the Chief Technology Officer of Lifeminders.com. He then founded NetgenShopper.com, a leadgen company focused on wedding planning, home improvement, legal services, personal finance, and elective surgery. In 2001, netgenShopper combined with Respond.com and Mr. Pickering was named CTO and later General Manager.
Homepage: http://www.targetaudience.com
Posts by George Pickering
Geo Domains – Part 2 Economics
Mar 10th
With the interest in hyper local, the internet community has recognized the value in domains that may get only 10-100 unique visitors each month. For a local professional, owning a hyper local domain is a low cost alternative to advertising on vertical directories.
Case Study – SyracusePhotographers.com
Mar 8th
A few months ago, I noticed SyracusePhotographers was on sale at TNAM.com for $250. My company purchased the domain and launched a directory of Syracuse Photographers. The site has averaged at least one lead for the past couple of months.
Survival of the Fittest in Tough Economic Times
Mar 4th
One constant, in both good and bad economic times, is that small businesses come and go with some regularity. If one of your competitors is going out of business, I would try to buy their domain name. Chances are good that your competitor has spent significant resources trying to bring traffic to their site. If you own the domain, you can take advantage of their hard word.
Fast Local SEO Tip – Extend Your Domain Renewals Three Years
Jan 28th
If you are a small business owner, I would recommend that your domain name is registered til at least 2013 (or beyond). This is an easy way to send a signal to Google that your company is real, provides value, and is not going away anytime in the near future.
Don’t Forget to Geo Tag Your YouTube Videos
Jan 27th
YouTube is an important Local Search platform. Hyperlocal SEO of You Tube videos require proper geo tagging with metro, county, city/town, and community data. Use a geo name in your video’s title to help support your tag list. Also seed your video description with a few geo names you were not able to target in your video title.
Case Study – Wedding Officiant Sandra Hustead @ BuffaloOfficiants.com
Jan 21st
Like most professionals, Sandra Hustead was using a non geo domain name for her primary business address. Sandra was kind enough to provide some articles for Local Expert’s wedding planning blog, so I decided to provide free SEO advice. We can track Sandra’s progress and see if her site rises in the search results for the local search terms “buffalo officiants”, “buffalo officiants”, “buffalo wedding officiant”, and “buffalo wedding officiant”.
Geo Domains – Get A Leg Up On Your Competition
Jan 19th
In Hyperlocal SEO, owning Geo Domains can give your business a significant leg up over the competition. Geo Domains are domain names comprised of two subparts: A Geographic Name and either a Product, Service, or Piece of Content sought by internet users.
Hyperlocal – Connecting With Local Users
Jan 18th
Hyperlocal can refer to a region, city, county, town, village, community, neighborhood, or any local community you want to target. Whether you live in the city, suburbs, or rural area – one universal rule to your Hyperlocal SEO efforts is that you must connect with local residents. The more you engage local users, the better results you are going to see from your Hyperlocal SEO efforts.
