For the past 15 years, size has ruled internet economics. We have witnessed national brands like Lawyers.com and Hotels.com launch large local vertical directories. While owning domains tied to high search terms is important, the costs of acquiring category killer domains is beyond most small business owners. The reason is because domains with large traffic numbers (Lawyers.com 700,000 unique a month, Hotels.com 2,300,000 unique a month – Source Quantcast) are expensive.

With the interest in hyper local, the internet community has recognized the value in domains that may get only 10-100 unique visitors each month. For a local professional, owning a hyper local domain is a low cost alternative to advertising on vertical directories. If 1 out of every 10 visitors converts to a lead (by filling out the contact us form) and 1 out of every 3 leads converts to a paying customer, a domain with 30 unique a month would mean 12 new customers each year. Not bad for a domain name with an annual cost of $10-$20.

In the past week, my company has gotten leads on the following domains:

BaltimoreReception.com
SyracusePhotographers.com
CincinnatiVideographer.com
ProvidenceDJs.com
OaklandDJs.com
AtlantaOfficiants.com
DenverOfficiants.com
CharlotteOfficiants.com

All these domains were available for registration by local photographers, videographers, djs, and wedding officiants. We regged the domains to generate leads for our local advertisers. They could have easily been regged by local professionals looking for new customers via direct navigation traffic. All these domains, except SyracusePhotographers.com, were available until last summer. There are still many other hyper local domains available for registration. Each day, internet users type hyper local addresses into their browser, only to be disappointed when it does not bring up a local businesses’ web site.

Spend 15 minutes of go daddy and see what hyper local domains in your specialty are available for registration. If you are an lawyer, you can procure new customers without owning Lawyers.com