To a good accounting firm one click driven to contact you for business services could turn into your next 30 thousand dollar client, if you cannot get them to do more than browse your website though then you have lost your chance, most companies are not in the business of educating, they are in the purpose of driving business growth.

Whether you are an accounting firm, a restaurant, or a pet groomer, at the end of the day once they arrive at your website you need to do something to either gather their information or drive them to contact you or in some cases buy on the spot.

In this case the customers current website provider would not allow them access to their site to modify it to properly set it up to target high conversion local customers. First off this is really pathetic to me, once a customer pays for a site it is THEIR site and they have every right to do anything they want to with it, but I digress.

To make up for the fact they could not modify their site we worked up a plan to build separate landing page sites to target locally targeted search traffic that would convert better for them and built a simple call to action banner in the site. The site did not need to be complex, a couple pages highly focused on converting customers is what it was all about.

Results?

Well, by using the landing page approach we were able to target the right customers and provide them with a way to easily contact the firm with a phone call or contact form. By doing this they now receive more customer contact from this one highly targeted, lower traffic site than they do from their primary website which gets 5 times the traffic.

In summary, it is important to provide mechanisms for customers to contact you by providing a compelling reason. This combined with targeting high conversion search terms is a sure fire success plan.