Why?

Because people are understanding that with the penetration of GPS capabilities in mobile devices and people using the internet more frequently on their mobile devices it is possible to targeted advertising and other services on a more granular, or as we are saying, hyperlocal basis.

The initial hyperlocal talk was really focused on news and local bloggers writing about neighborhood level topics, true community level news rather than the more regional or city level  news that typically existed.

The web allowed for bloggers to become journalists on a hyperlocal level based on the cost of entry.

Well, from an advertising standpoint this works too, between geo targeted ads, hyperlocal content, and mobile apps taking advantage of all of the above we will see more targeted advertising than ever before. Location based services have arrived.

From a news standpoint even local news stations are starting to use the “hyperlocal” buzz term, just tonight I was listening to a local weather forecast when out of the blue I heard the weatherman say “Lets go hyperlocal and see what is happening in your neighborhood.”

Six months ago you would not of heard that, now the news stations understand that online you are getting more focused and targeted, they have to find away to catch that shift. Does using a buzz word make that happen?

Nope, it will be extremely tough to take the easy distribution the web offers to a broadcast level.

Enjoy the age of hyperlocal online.