With the interest in hyper local, the internet community has recognized the value in domains that may get only 10-100 unique visitors each month. For a local professional, owning a hyper local domain is a low cost alternative to advertising on vertical directories.
The goal of any online marketing plan is to cast a wide net, providing the reach necessary to find potential clients. Not all internet users start their local search on Google. There is a growing number of internet users who use the address bar in their web browser as a local search engine. With only a single business to consider, there is a greater chance that the user will fill out your contact us form or call you.
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