I guess the first question we should discuss, is what is Hyperlocal? Wikipedia defines Hyperlocal as:

“A new term used to refer to someone or something that is the best at connecting people, locally.”

So Hyperlocal can refer to a region, city, county, town, village, community, neighborhood, or any local community you want to target.  How far down you drill in the Hyperlocal space, depends on your target audience and desire to produce quality content tailored to local communities.

For example, if you are a real estate agent who specializes in certain neighborhoods, then you might want to target the larger communities in your area. You could produce one landing page for each neighborhood, with a list of homes for sale and historical sales data for that community. Boilerplate content for your neighborhood landing pages could include a small write about the community, school information, local resources, links to the homeowner’s association, and other information that would be helpful to prospective homeowners.

If you run a limo company that serves an entire metro area like Washington, DC or Miami, FL, you might want to target the primary cities/towns and counties that comprise the metro region. A city or town landing page could include restaurants, entertainment, and hotels frequented by travelers and residents looking for a fun evening out on the town. Your landing pages would attract people who are searching for local “hot spots”,  informing potential clients about your limo service that can help enhance their entertainment experience.

Whether you live in the city, suburbs, or rural area – one universal rule to your Hyperlocal SEO efforts is that you must connect with local residents. The more you engage local users, the better results you are going to see from your Hyperlocal SEO efforts.