SEO Tips and Tricks

Using SEO on your website is a bit of an art form. Search engines scan websites and look for overzealous writers who use…

Hyper Local Search Growth

Hyper local search is something that has been gaining prominence with the media over the last few years, especially with…

Hyper Local Clicks = Target Market

While it’s exciting in the beginning to see how many views your site is getting, it can taper off after a while, especially if you don’t see any…

Geo Domains – Part 2 Economics

With the interest in hyper local, the internet community has recognized the value in domains that may get only 10-100 unique visitors each month. For a local professional, owning a hyper local domain is a low cost alternative to advertising on vertical directories.

Case Study – SyracusePhotographers.com

A few months ago, I noticed SyracusePhotographers was on sale at TNAM.com for $250. My company purchased the domain and launched a directory of Syracuse Photographers. The site has averaged at least one lead for the past couple of months.

Survival of the Fittest in Tough Economic Times

One constant, in both good and bad economic times, is that small businesses come and go with some regularity. If one of your competitors is going out of business, I would try to buy their domain name. Chances are good that your competitor has spent significant resources trying to bring traffic to their site. If you own the domain, you can take advantage of their hard word.

Thinking Differently About Local SEO

In the market today, it seems more and more businesses are struggling to find new business.  To address the concern, many of these businesses are spending their advertising dollars to branch their marketing campaigns out to a larger area hoping to find new business.
This concept could be visualized as a fisherman on a large lake [...]

People Are Searching For Your Business Online Are They Finding You?

Today while reviewing search statistics for one of our customers I found something that we always seem to find although people really do not realize how much this is happening until they actually see it for themselves.
The thing we found was that there are well over one hundred people a month searching for variations of [...]

Hyper Local SEO is about Converting Customers

One of the first things that I typically need to discuss with customers as they start to look at marketing their small business on is the difference between the “old school” way of valuing advertising compared to the “new school” or online way of valuing.
In the past it has always been about eyeballs, there was [...]

Hyperlocal Everywhere

Although this blog is focused on local search in general and not just pure hyperlocal SEO without a doubt hyperlocal is a hot topic and trend that is only going to gain more attention over the next few years.
Why?
Because people are understanding that with the penetration of GPS capabilities in mobile devices and people using [...]