Local SEO for Increasing Subdivision Real Estate Sales
Feb 4th
One of the great things about the internet and the way people use it is that it allows for super targeted marketing.
In the past advertising solutions have been about one thing, eyeballs. That is how people determined what they charged for their advertising product. The more eyeballs the better, right?
Well, local search engine optimization has [...]
Does Your Small Business Have A Facebook Or Twitter Account?
Feb 1st
Although not directly search engine related it is becoming more important everyday for small businesses to have a social networking presence to promote their business online. They are free and very simple to use and the value can be very high if implemented properly.
The most popular are by far Facebook and Twitter, to give an [...]
Fast Local SEO Tip – Extend Your Domain Renewals Three Years
Jan 28th
If you are a small business owner, I would recommend that your domain name is registered til at least 2013 (or beyond). This is an easy way to send a signal to Google that your company is real, provides value, and is not going away anytime in the near future.
Don’t Forget to Geo Tag Your YouTube Videos
Jan 27th
YouTube is an important Local Search platform. Hyperlocal SEO of You Tube videos require proper geo tagging with metro, county, city/town, and community data. Use a geo name in your video’s title to help support your tag list. Also seed your video description with a few geo names you were not able to target in your video title.
Local Search vs. White Pages
Jan 23rd
You would have to be hiding under a rock not to hear the daily talk of the print Yellow Pages dying but you do not hear as much about the White Pages, typically because they are free and not as business focused so when there is not as much money changing hands people do not [...]
Twitter Gets Local Trends
Jan 23rd
Today Twitter released location based trends to a small subset of users. This brings a few thoughts to mind but primarily I see features such as this driving people focused on search to start thinking about more facets than I think many even dreamed about 6 months ago.
Many of us could see things like coming [...]
Local Search plus Landing Page plus Call to Action For Success
Jan 21st
Recently we had a medium size accounting firm come on as a customer for both community level advertising and local search optimization services. Before we even got started the customer had indicated that their current website, although full of information and getting traffic, was not very effective at turning those visits into paying clients.
To a [...]
Local Search Tip For A Business With Multiple Locations
Jan 21st
Although hyperlocal is all about neighborhood level news and community focus when it comes to small businesses in those areas it is more likely you are wanting to target more than just the neighborhood you may be located in.
In fact it is likely that if you live in an area with many small towns located [...]
Case Study – Wedding Officiant Sandra Hustead @ BuffaloOfficiants.com
Jan 21st
Like most professionals, Sandra Hustead was using a non geo domain name for her primary business address. Sandra was kind enough to provide some articles for Local Expert’s wedding planning blog, so I decided to provide free SEO advice. We can track Sandra’s progress and see if her site rises in the search results for the local search terms “buffalo officiants”, “buffalo officiants”, “buffalo wedding officiant”, and “buffalo wedding officiant”.
