Today while reviewing search statistics for one of our customers I found something that we always seem to find although people really do not realize how much this is happening until they actually see it for themselves.

The thing we found was that there are well over one hundred people a month searching for variations of this companies name online yet before they had a website the company had no idea where they were going.

Think about this for a minute, there are people actively looking for your business and if your website is not optimized properly or if you do not have a web presence at all there is no way for your potential customers to find you.

The business I am talking about here was a very offline business, a drilling and blasting company, when we put the site together they really were just looking to have a small site setup online but we told them it would end up being their advertising online, their way of promoting their business. They were skeptical.

Not now, they indicated they are getting many calls from the site now, customers were looking before they just were not finding this company, who knows they may of been finding a competitor in local search listings. How much business does a business loose if someone is looking for them over and over again online but can never find them.

As search engine optimizers we tend to focus on keywords and search volume for certain search terms, in many cases a persons business is searched on enough that the value is in just being found.

Is your business being found online in all the places it should be? If not talk to us about local search optimization.