SEO, or search engine optimization, is a way to increase organic, or un-paid web traffic, to your website. SEO terms are keywords that people type into search engines to look for information. Using SEO on your website is a bit of an art form. Search engines scan websites and look for overzealous writers who use search terms with high numbers of searches when in fact the content has no relation to the actual search terms (i.e. keyword stuffing).

Implementing SEO terms into web content seamlessly takes practice. Inexperienced writers will highlight words and use keyword search terms that seem out of place in the text. This can detract from the quality of your website. People are wary of websites that use bright bold texts and hard sell advertising, but people appreciate authenticity and simple, straightforward information. Using SEO terms in a simple, straight forward manner is an effective way to promote your website and get traffic.

You may be wondering how you can determine what SEO keyword search people are using. The best way to figure this out is to come up with a list of terms you would use if you were looking to come across a website (like the one you plan to create) with the information you need. Once you have created a list you can consult a program like Google AdWords Keyword Tool to see how many searches the terms you have are getting. Keywords that have a high number of searches are typically popular SEO terms. If you use popular SEO terms, then you can be sure that others are using them as well. This means more competition between your website and other sites with similar content as yours.

You generally want to choose SEO terms that have a lower amount of competition and that are as specific as possible. This can be a difficult median to reach, but is necessary to get the traffic you need to your website.